BIKE EXPO, the new cycling sports show from Messe München International, ended on July 26th, 2009 but already 2010 is the industry talking point as a result of the debut show’s positive success. Right from the start BIKE EXPO distinguished itself with a high level of international interest and the first two exclusive trade days saw more than 5,000 visitors from 42 countries taking in the latest product innovations and leading brand developments. During the weekend over 20,000 consumers attended BIKE EXPO at the New Munich Trade Fair, to find out about up and coming bike trends and to test the latest models demo tracks. With the theme “Cycling Trends for City and Nature” BIKE EXPO showcased 211 exhibitors from 25 countries over a total of 22,000 square meters of exhibition space, as well as 25,000 square meters of outdoor exhibits and event areas. Germany, Italy, Austria, the People’s Republic of China and Taiwan all had a strong exhibitor presence and visitors came from all over the world. A special spotlight at BIKE EXPO was on E-Bikes and Pedelecs, currently very much in trend. To cover the increasing demand as well as tap into new market segments, almost all large bicycle manufacturers now include E-Bikes and Pedelecs in their selection. Another hot trend the show highlighted was single-speed bikes, or Fixies as they are known, as well as city, fitness, and racing bikes, road, trekking, and mountain bikes. Components, parts and accessories were all featured strongly too and a number of tourism areas and associations also resented their latest cycling attractions.
• More than 5,000 international industry professionals
• More than 20,000 cycling enthusiasts on the public days
• Exposition focus: Urban Mobility, E-Bikes and Pedelecs
• Great response to side event program
• Exhibitors pleased with results