Denim Boulevard is the event-fair dedicated to the most iconic fabric-product of the last times – denim of course – and its main target is to unveil ‘the offstage’ behind a jean ‘worthy of its name’ (raw, selvedge, tailored etc).


Among the exhibiting brands, at DB-16 we’ll have global denim masters and international brands: Candiani, Tela Genova, Blue Blanket, Attrezzeria-Laboratorio Base, Jacob Cohën, Manifattura Ceccarelli, Surf Hut, Blessed and Nanni for Italy, Levi’s & Tellason, Sperry (with a shoe selection and indigo dye workshop) and Santa Cruz for USA, Samurai Jeans, Studio D’Artisan, Orgueil, Redmoon e Forty Niners for Japan, and Endrime, A S R, R.D.D. e Archive by Jack & Jones for Europe (and many more!).

denim boulevard 2016 flyer

Then we’ll visit again the My Archive-museum by Antonio Di Battista – of Blue Blanket brand – with clou pieces from his own collection, and we’ll feast our eyes on the Cory Piehowicz’s pics about the event ‘The Frozen Few’ and the motorcycles selection by our partner Harley-Davidson. Plus we’ll enjoy the indigo-dye workshops by Kassim Denim, or by Annegret Affolderbach Choolips studio – and this year a special place is reserved for barbers! At DB-16 will also take place ‘Mugshot Barber Deal’: a barbers reunion from the whole Europe – sponsored by Luxina – to share the sector’s know-how and skills (with tutorials, workshops, trainings etc).

denim boulevard 2016

Finally, this time DB will happen in the historical location of the Cristalleria Livellara – at Spirit de Milan (via Bovisasca 59) – in Bovisa area, set-up with vintage American stuff from 40’-50’-60’ by Lost&Found, during the Milan Fashion Week, from 18th to 20th June… DB-16, ‘out of the blue’.

Free Entry.


“Mugshot Barber Deal” is a reunion of barbers from all over Europe made to share the knowledge and techniques connected to this world: tutorials, workshops, trainings and all things barbers’ – from hairstyling to shaving, from beard trimming to all the products and accessories… besides the complex managing and marketing skills of this industry.


With mugshot every barber will have the chance to discover the new trends and to enhance his know-how through a meeting point with internationally-renowned barbers: an unmissable event taking place at the Denim Boulevard at the Spirti De Milan in Via Bovisasca 59 on June the 18th 19th 20th 2016 – during the Milan’s Fashion Week.