Five Ten and Danny MacAskill
Danny has been keeping busy over the last few months; his huge YouTube success “Way Back Home” he filmed together with Red Bull was followed by his next movie project “Streets of London” on which a series of how clips are based – all filmed with the support of his clothing partner digdeep. MacAskill, who holds the distinction of having the most- viewed sports video in YouTube history (over 23 million) for his incredible bike riding stunts, had been trying out Five Tens line of Free Ride shoes during the shooting of his follow-up movie “Way Back Home” when the deal was struck.
Five Ten’s Stealth rubber and the footwear’s rugged construction won over the star who typically trashes other shoes in as little as a week.
“When I am riding, staying on the pedals is paramount because I am putting myself on the line. I want to continue to progress and I need to have equipment that will let me do that. Five Ten are the only shoes up to the task.” said MacAskill. “My shoes are a really important piece of equipment. I can’t afford to have failure on the pedals.”
Five Ten, a family-owned shoe company that dominates the gravity mountain bike scene and slopestyle world made its name in the vertical climbing market when founder, Charles Cole developed Stealth® rubber. Stealth rubber is a proprietary rubber compound that offers the highest friction for specific activities, like climbing, mountain biking, canyoneering and hiking.
Cole was thrilled with the news that Danny loved the shoes. “The signing of MacAskill is in-line with our “core not corporate” culture because Danny is the real deal,” says Cole. “Danny’s a core rider and his level of riding is a perfect fit with our other world champion athletes.”
Other Five Ten athletes include downhill World Champions Sam Hill and Greg Minnaar. Five Ten also provided shoes for Tom Cruise to wear in Mission Impossible, Ghost Protocol. Five Ten joins Red Bull, digdeep clothing, POC and Inspired Bicycles as MacAskill’s premier sponsors.
Stay in touch with Danny on his facebook fanpage www.facebook.com/DannyMacAskill or check out his website www.dannymacaskill.com
Related contents
-
![]()
Carnival Jam
The first BMX Jam of the season. Saturday 21 February @ Parco Lambro (Milan – Italy). Cold Beers, BBQ, goodies for the best disguises. Supported by Nosoccer.com, Callemarconi, Federal and Iuter. Check out this page on Nosoccer for all the info.
-
![]()
See The Light teaser
Gentlemen Riders is probably one of the most intersting thing speaking of snowboard scene in Italy….well sorta! To tell the truth, they’re from that nobody’s land called Alto Adige or Sud Tirol, where almost everybody talks German..You know, when Germans fucus on a thing, they’re committed to get it done in the best way, so…
-
![]()
Method move to the beach
The buddies at Method Magazine informed us that has moved their office to Biarritz, whilst keeping a year-round base in Mayrhofen, which will house the Method TV crew and the occasional couch surfer. The move to Biarritz puts them in the midst of the European board sports industry close to many of the leading brands…
-
![]()
Mud and Snow goes on line
Mud and Snow, the well known snowboard and sportswear store (and of course Behind family fella), has just launched its brand new On Line Shop. Stunning offers and a wide selection of snowboards, bindings, boots, apparel and lots of other stuff. Check it out www.mudandsnowshop.com
-
![]()
Air King, official clip
Last weekend, the Vienna Air King 2009 was pleased to showcase some of the best riders from all over the world, great weather and crowds of spectators. Paul Basagoitia made the long way from the USA to Vienna to win the PANASONIC-Best-Trick-Competition
-
![]()
Big in Bavaria
he biggest names in the bike business confirmed their attendance at the BIG IN BAVARIA dirt jump comp in Munich on July 25th and 26th.
-
![]()
Tetris Effect project
Starting from Tetris Effect and from the many things it has in common with skateboarding, Mayday distribution asked seven different artists, belonging to different experiences and worlds, to illustrate a board and a tee-shirt, using the style and the technic more compliant with their own experience. Also they asked them to document, as possible they…
