“A good start to a high standard” is how Ludwig Meier, member of the management of Messe Friedrichshafen, summed up the first “asia bike”, which made its premier in China from July 27th to 30th, 2011. 138 brands, 95 of which came from outside of China, filled an exhibition area covering 12000 square meters.
11,957 industry visitors and 355 journalists (including 17 television channels) made the trip to the premier in Nanjing. They were joined by an additional 2789 visitors on the days when the show was open to the public. The sixth Asia Outdoor, which took place alongside the “asia bike”, covered 42,000 square meters of exhibition space (+31%), with the number of exhibitors increasing by 26% to 452 brands.
With a record 19,180 visitors (+17%), the show underlined its position as “Asia’s Leading Outdoor Show.”