I Ride
IRIDE is about bicycle, it’s the philosophy behind what’s now a collective, moving the passion for the racers and fixed-gear bikes into something much much bigger.
It is a project born 1 year and a half ago, a space that people can physically enter.
What brings here the 5 I Ride partners protagonist of this story is their past spent racing on the road and in mountains, in national teams or simply for staying with dad. And as one can get bored of all that but roots last forever, just the time of a chat with beer in hand was enough to recreate the biking spirit that lead them to found what’s now considered a strong reality in Modena .
The sparkle started from a blog where they could tell their experiences on fixed ( and not ) bikes and quickly moved into the need of having walls around them where meeting and hosting anyone who shared the same interests ( or not ).
Dogtown teachs that the community is all we need. And I Ride has quickly become the perfect community, without age restrictions and with complete respect for everybody. Living this Hub is endearing.
www.iridefixed.it, More pictures here.
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Aaaahhh, team sports!
They are great, because they make them smarter, since they are puppies they learn to interact with other underaged, with whom they can eventually grow up sharing experiences, troubles, boyfriends or girlfriends.
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The Chili
The Chili is a mammal that lives on top of high mountains, in a not well defined region between the Andes and the Alps.
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A sport called Ruzzola
Does everybody tell you you can’t reach goods results in any sport? Do you feel uncomfortable with any multicoloured hitech sport equipment on? Are you afraid of hurting?
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It’s summertime. Wake up improbable riders!
Together with it, blossoms on newborn trees and plants, blue sky, hot weather, cold beer, sunglasses, nude girls… and unprepared riders!
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A horse in the garage
It’s understood since such a space was created…the garage. The origin of this word is unknown ( for me, at least ): greek, latin, celtic? Science has not been able to prove yet why the more people fill it with stuff, the more there’s space left to fill with other stuff.
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Racing bulls
Italians do it better…italians pizza mandolino spaghetti mafia. Italians racing bulls while driving.
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Welcome to the second edition!
Kicking off on May 29th 2009 and ending on May 29th 2010, Make History is back! The website is more interactive than ever: a new graphic interface and crossover functions with social networks.
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Making History
Far beyond initial expectations, Make History turned out to be a milestone project. The campaign effectively spawned a new channel of communication, attracting and involving users of all ages and from all walks of life, and engaging them in a shared dialogue within its community.
