All pull together in Nanjing and move ahead after the death of asia bike founder Knut Jaeger.

“Never give up!” was the motto of Knut Jaeger, who suddenly died of a heart attack last week at the age of 72. In this spirit, the team of the asia bike (October 9 – 12, 2015) in Nanjing is continuing to develop and expand the show following the death of the tireless trade show organizer. “The personal loss of Knut Jaeger is weighing very heavily on us all”, admitted Stefan Reisinger, Divisional Manager at Messe Friedrichshafen, but everyone will pull together to continue the life’s work of this trade show pioneer and bring it to fruition.

This was also the message conveyed by the entire trade show team in Nanjing under the leadership of Project Director Richard Li. “Although we miss him very much, the strong and positive spirit that Knut Jaeger imbued his team with spurs us on today”, said the statement from Nanjing.

The Eurobike’s hallmark will be even more apparent in Nanjing heading into the future. More and more western brands have discovered the potential of the asia bike for their efforts to enter the Chinese market and are thus expanding their presence in Nanjing. The world’s leading bicycle trade show, the Eurobike, is bringing its entire expertise and network of contacts to bear for the asia bike, which takes place October 9 – 12, 2015 in Nanjing.

The asia bike is establishing itself more and as the absolute hotspot for the premium and high-end segments. Its development is correspondingly fast and positive”, said a confident Stefan Reisinger. At the same time, for large Chinese brands the trade show is the gateway to the European market, because the Eurobike also offers newcomers the perfect sales approach for Europe.

As part of a joint venture with Messe Friedrichshafen, Knut Jaeger impressively and very successfully developed Asian variants of the OutDoor and Eurobike trade shows at the exhibition center in Nanjing, winning over not only Chinese brands but also convincing many European and American outdoor and bike manufacturers of the importance of becoming engaged in China.