New Paul Rodriguez IV by Nike SB

The fourh pro model for uber talented skateboarder Paul Rodriguez is out! The new pro model comes with a cleaner line, in low and hi version as usual and I bet it will rule the entire skate shoes market as it will hit the stores.

The commercial worth a visit to the microwebsite P-Rod dedicated, with the narration and soundtrack by Nas. Cool.


“Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year we brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS.

The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas.”