Nike Air Reinvented

2013 Apr

Nike has just released three new “Air Reinvented” films, made to celebrate the release of their new range of shoe models forming the Air Max HomeTurf pack – a new collection reinventing the classic shoe by taking design cues from the architecture and street style of three cities.

Nike has teamed up with a trio of creatives in London, Paris and Milan, all of whom have reinvented their respective city inspired by Nike Air Max.

Firstly, enter the studio where London band AlunaGeorge discuss their own transformation from solo artists to a collaborative duo and how their city has influenced them and their music.

tyrone_nikeLONDON_2_2_F2

Travel the streets with Milan-based Jacopo Ceccarelli who reinvented himself as 2501 and regenerated his own style, which has now become a blend of wall painting, paint on canvas, video and sculptures.

Tyrone_NikeMilan_016-S1-0033

Finally, discover Paris with artist Yué Wu’s as he reinterprets the element ‘Air’ using balloons as exclusive illustrations.

Tyrone_nikePARIS_007-S1-009A

Watch all three of Nike’s Air Reinvented films here.
www.vice.com/it/nike-presents-air-reinvented

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