March 16, 2011 – Toronto-based lifestyle maintenance company Orontas introduces its spring 2011 line of BikeCare products. Featuring a chain lubricant, cleaner, aerosol lubricant, and waterproof grease, the collection is sustainable, biodegradable, and non-toxic (just don’t call them “green”).
Co-founder Chris Hanz says Orontas’ mission is to encourage people to live “lifestyle DIY”: “We’re seeing people around the world take to the street on their bikes–there’s an amazing independence and ‘do it yourself’ attitude to it. We want to enable and support that lifestyle. We just want to keep things simple and make responsible products people love to use.”
Formerly a graphic designer, Hanz ensures Orontas approaches product development and design holistically. From initial concept to production, Orontas doesn’t even consider petrochemicals, allowing the focus to be on design and performance. “People deserve beautiful products that are responsible. It’s as simple as that,” says Hanz.
Next up for Orontas
Already available across Canada, BikeCare will reach the US this month and internationally this summer. Orontas SkiCare will hit shelves in fall 2011.
To know more lo on orontas.com