Outdoor industry is booming in Asia

Asia Outdoor and asia bike will showcase new arrivals from the outdoor and cycling industries across 52,000 square meters of exhibition space as parallel events from 27 to 30 July 2011 in Nanjing.

Asia Outdoor, which will take place in its sixth edition, is recognized as Asia’s leading outdoor trade fair. The outdoor business is booming in China, and the exhibition organizers are seeking to create synergy effects between the outdoor and cycling industries this year by coupling asia bike with Asia Outdoor.

“Visitors to the outdoor trade fair are potential bike users and retailers, since outdoor retailers are increasingly including mountain bikes in the outdoor goods segment,” explains trade fair coordinator Knut Jaeger.