The North Face unveiled its new global brand campaign, “Question Madness,” and announced the opening of its first ever New York flagship store on Fifth Avenue. The campaign and flagship store are the next evolution in The North Face’s rise as a global market leader from humble beginnings as a single storefront in San Francisco in 1966.
Over those five decades, the brand’s commitment to exploration – from the peaks of the Himalayas to the sidewalks of Manhattan – has remained unchanged, and continues to drive the brand’s work across retail, advertising and customer engagement.
A life lived outdoors has taught us to question preconceived ideas. What makes something crazy? What defines happiness? Who gets to tell us what to do? When do we listen?
As The North Face Celebrates 50 Years anniversary, they believe that exploration matters now more than ever. It allows us to break down walls and create new paths forward. Following our curiosity is the clearest road to progress. #QuestionMadness
Explore 50 years of Madness www.thenorthface.com