Reuse-a-Shoe

Every year, millions of pairs of athletic shoes are thrown away, clogging landfills and wasting a lot of good material.
Reuse-A-Shoe is one of Nike’s longest-running environmental and community programs, where worn-out athletic shoes of any brand are collected, processed and recycled into material used in sports surfaces like basketball courts, tennis courts, athletic fields, running tracks and playgrounds for young people around the world.

That’s right. You can turn your old kicks into new places to play your game.

Since the birth of Reuse-A-Shoe in 1990, Nike has recycled more than 21 million pairs of athletic shoes toward more than 265 sport surfaces; giving thousands of young people access to new playgrounds and athletic facilities around the world.

How it works.
First, take your worn out athletic shoes (of any brand) and go to the nearest Reuse-A-Shoe drop-off location.
Next, your shoes are shipped to one of our processing facilities – one in Oregon, USA and the other in Belgium – to be ground up into a material called Nike Grind.

Then, working with Nike’s partner organizations, Nike Grind is used to make different parts of sport surfaces in communities around the world.

http://www.nikereuseashoe.com