Skullcandy thinks pink for a good cause
Leading audio gear designer supports the prevention of breast cancer
Kungsbacka – Sweden, 3 June, 2008 – Skullcandy, the preferred audio gear manufacturer of extreme sports lovers, is proud to announce its support of Boarding For Breast Cancer (B4BC), a not-for-profit fundraising foundation with the mission of increasing awareness about breast cancer and the importance of early detection (http://www.b4bc.org/).
Boarding for Breast Cancer is a youth-focused foundation aimed at informing and educating young women about the prevention of breast cancer. Commenting on the foundation Erik Abrahamsson, EMEA Marketing Communications Manager for Skullcandy, said “Like B4BC, Skullcandy targets the young, action sports community. We have designed a range of headphones and earbuds specifically for young women and we have a considerable influence on the extreme sports community. Aware of the importance of the prevention of breast cancer, the Skullcandy team has decided to support B4BC and we sincerely hope that it will have an impact on the education of young women about early detection and the value of an active lifestyle.”
Skullcandy is supporting Boarding for Breast Cancer through the purchase of any of its “pink” headphones or earbuds – the company will donate 5% of the proceeds from each purchase to B4BC.
Ink’d, FMJ, Lowrider, Ti and Ti Fur, down for the cause.
Founded in Utah (USA) in 2003, Skullcandy designs audio products that are inspired by snowboarders, skaters and surfers. Already known in the world of extreme sports, Skullcandy has developed a network of partners such as Dragon, Rip Curl, Emporio Armani and Neff to design products featuring their audio technology. In addition, Skullcandy supports numerous events and sponsors a team of international riders comprised of athletes like Devun Walsh, Pat Milbery, Terje Haakonsen and Mark Frank Montoya. Skullcandy products are available in leading UK electronics stores and .certain models are distributed exclusively to stores specialised in extreme sports and music equipment.