Sweet Cheeks

2011 Sep

Professional snowboarders + Charity is a solid partnership for a while now. But Hannah Teter, Monica Byrne Wickey and Gabi Viteri found a way to reach major attention from people. They founded an underwear company named Sweet Cheeks: panties with a purpose.

[vimeo]http://vimeo.com/22306347[/vimeo]

When you pick a pair of Sweet Cheeks, a donation will be made to the cause. In fact, it’s their promise that at least 40% of net proceeds from the sale of each Sweet Cheeks Panty will be given to their charity partner Children International to help in their quest to feed and nourish children living in extreme poverty around the world. It’s about gifting, in the name of peace, love, and posterior.

Wearing a pair of panties never felt so good, so pair up today.

 

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