THE LAUNCH Teaser from NiKE 6.0

Ladies and gentlemen, boys and girls, hold on to your seats, because The Launch is…umm…getting ready to launch. OK, sorry for the bad pun, but trust us that’s the only thing bad about this video. That is unless you mean bad as in ridiculously awesome, because this video is going to blow minds.

SNOWBOARDER Magazine and Nike 6.0 joined forces to showcase the finest emerging talent in the snowboard world with the inaugural event, THE LAUNCH.

Gathering thirty of the best emerging riders in the world at Northstar to ride in an environment that is as creative and dynamic as themselves, THE LAUNCH is featured in the latest issue of Snowboarder Magazine. And, for more of the video, come back tomorrow to download the first webisode, also shown on