Yellow Ride

Starting at Parisian Fixed Gear hotspot, Cyclopes, the Paris’ Fixed Gear community made its way through a specially designed route passing colette, where the Kenny Scharf, Shepard Fairey and KAWS Art Bikes are displayed, then past Emmanuel Perrotin Gallery, the home of Stages, and on to Nike’s Paris Studio.

Dedicated fixed gear store Cyclopes painted numerous bike parts in yellow, and riders each replaced a part of their bike to pay tribute to Livestrong as they made their way through the streets of Paris, wearing a selection of Nike Livestrong footwear released to help raise funds for the fight against Cancer.

The riders, made up of young enthusiasts, older riders, guys and girls, bike polo players and more, yet again a representation of what Stages stands for, a philosophy bringing together all types of people and art, all in the fight against a desease which affects so many of us in some way throughout our lives.

Yellow Ride finished with a second ride ending at Emmanuel Perrotin Gallery just before the launch of Stages, bringing together, art followers, cyclists, artists, the media and special guests.

Photos courtesy of Nike Inc.