Iuter presents fall winter 2010-11 collection at Bright Tradeshow Frankfurt (Germany). Room 155, first floor. January 16-17 2010. Iuter has collaborated again for the basic collection with the best italian designers and artist (like Luca Barcellona, Turbokrapfen and Tristan Vancini). For the Uppercut collection Iuter pushed the research towards materials rarely used in the streetwear world with the usual maniacal attention to detail.
The Bright tradeshow has established itself to a constant venue for streetwear, sneaker, fashion and boardsport in Europe.
For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position.