Vans “Be Here”

Vans introduces “Be Here,” an interactive campaign that allows potentially millions of young people from around the world to share their image along with thoughts, hopes and personal messages with a global audience via the website with the best submissions getting live airtime on a giant video screen at New York City’s iconic Times Square.

During this holiday season, from December 15 until January 5, participants can submit messages and photos by logging on to or by emailing U.S. residents can also send texts to @vans + message to 87884. The cross-channel campaign runs on a place-based social media distribution platform built by LocaModa, Inc.